Every time there is one of these big mass media sensation books, I like to remind people to be careful with their wallets when buying the comics in question.
We have seen the public mass-hysteria in the past with the Death of Captain America, Obama on the cover of Spider-Man, and the entire New52 relaunch. This week, we will be witness to it all over again with Justice League #12 – the first kiss between Superman and Wonder Woman in the new52 era. Even Match.com has been reporting on the story!
It is an absolute blast being able to provide a customer with a book that they are generally excited to own. Comics such as Justice League #12, and the public interest behind it, will bring many potential new customers into comic shops all across the world. It’s a fun and exciting time!
We hope that comic shop owners do the right thing and offer this book at a fair price to customers who come in for it this week. There’s no reason that a non-variant comic should be selling for an amount over the regular cover price that shop normally charges. We saw, and reported on, a lot of unnecessary inflation during the DC Relaunch last year. It happened with the Obama issue, and with Death of Ultimate Spider-Man. Hopefully it doesn’t happen again.
Charging more than necessary on an in-demand book might make a retailer some money today, but that customer will most likely be left with a sour taste in their mouth when they visit another shop and it’s selling for the regular price. We should be trying to win these customers over. Copies of Justice League #12 have already been pre-sold on eBay for over $20, which is just ridiculous. We’ll be selling it at our normal cover price.
There’s also a lot of confusion over whether the image above is the cover to the variant or the regular cover. It is indeed the regular cover!
So be careful where you buy your comic this week! Don’t settle for inflated prices the same week the book has been released. Please don’t pay more than you should!